Dockers is claiming that it’s new line of Go Khakis pants use “revolutionary nanotechnology” to stay stain-free. Since it’s unlikley that Dockers was putting tiny fabric-cleaning nanobots into their khakis, Popular Science decided to call their customer service line and figure out what the heck they meant by “nanotechnology.”
PS: It says nanotechnology repels stains.
D: OK, one moment please. Can you give me a style number off that?
PS: Sorry, I don’t have it with me. But it was a “stain defender,” and I believe it said “Go Khaki.”
D: And that was the flat-front one.
PS: I believe so.
D: OK, I believe it does say nanotechnology because it’s the 60-cotton, 40-micropoly blend.
PS: So that’s where the nanotechnology comes in?
D: Uh-huh.
PS: I still don’t understand. Are there microscopic machines repelling the stain? How does it work?
D: Umm . . . I guess it’s the type of fabric that makes it the nano.
PS: So the “nano” has more to do with the size of the fibers? And water is small enough to get through for washing, but other liquids are not—they bead up and roll off?
D: You know, I’m really not sure, but I do know they’ll come clean. My kid has a pair of these. Messy kid. So I got the shirt and pants, and he’s doing great with them. You just need to remember to press after every fifth wash.
High-larious!
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