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Does anyone out there remember Rocky IV? You know, the one where Sylvester Stallone has to fight this Soviet boxer (played by Dolph Lundgren) who uses all this fancy technology to train while all Rocky has is this desolate cabin in the middle of nowhere? Not ringing a bell? Well, it doesn't really matter, it's just that for some reason BodyMedia's SenseWear armband, reminds us of that scene in the movie where Drago (the Soviet boxer) is attached to all these computers. It's a wearable sensor that gathers all sorts of physiological data which can then be uploaded to the web as part of some weight-loss program.