It seems like only yesterday Snapchat was putting out a blackface Bob Marley filter. Now, it appears the company has moved on to yellowface.
As various people have pointed out on Twitter, Snapchat’s new filter—which has since been taken down—turned users into, uh, this:
.@Snapchat wanna tell me why u thought this yellowface was ok?? pic.twitter.com/sgpW4AFPsE
— grace (@frigidartbitch) August 9, 2016
@Snapchat @snapchatsupport idk if u realize, but this filter is yellowface and u should take it down pic.twitter.com/MLSHz0Bbkl
— tiny tim (@limb_light) August 9, 2016
https://twitter.com/embed/status/763085853652611073
https://twitter.com/embed/status/763081209039745024
Why do I get the feeling snapchat is being racist again pic.twitter.com/gWYxRU4Z99
— xoxo gollum girl (@k_mukai) August 9, 2016
The company tells the Guardian that the filter was “anime-inspired,” and that it “won’t be put back into circulation.” It also added, “Lenses are meant to be playful and never to offend.” Okay then!
In April, the company came under fire for its offensive Bob Marley-inspired filter. Unfortunately, it appears the same thing has happened here, which begs the question: How the fuck does this shit keep happening?
We’ve reached out to Snapchat for comment, and we’ll update if we hear back.
