Going Back to School

Is it clever to just flip your logo upside down? Jansport takes us back to its days of being the backpack standard and we love the Eleven dress pattern colors on this, so we’ll let the brand get away with it.

Is it clever to just flip your logo upside down? Jansport takes us back to its days of being the backpack standard and we love the Eleven dress pattern colors on this, so we’ll let the brand get away with it.