Bitbuy Is Still Running a Super Bowl Commercial… in Canada

Last year, the Canadian crypto exchange Bitbuy ran an ad with NBA champion Miami Heat player Kyle Lowry. It involved a man making increasingly snide comments about the player’s “missed opportunities” such as all those folks who didn’t buy tech stocks or real estate 10 years ago. It then goes into how “Kyle Lowry has missed over 6,000 shots in his NBA career.”

Now it’s a year later, and all those who missed out on crypto can probably feel better about their non-investment.

But Bitbuy has another commercial planned to run during this year’s Super Bowl, this time featuring Scottie Barnes of the Toronto Raptors. As much as last year’s ad was uncomfortable, this year Bitbuy featured a man so obsessed with trading crypto he does it during his wedding and when he’s about to take his pregnant wife to the hospital.

Bitbuy’s communications director Binu Koshy told Blockworks it’s set to appear on Canadian broadcasts of the Super Bowl on the CTV and TSN networks in the hour before kickoff.

WonderFi, which acquired Bitbuy last March, talked up its new branding with Barnes earlier this year. WonderFi interim CEO Dean Skurka said in the release, “The crypto landscape is much different in 2023 than even just a year ago when we signed Kyle Lowry to be our Brand Ambassador.” So the new tact with their commercial was to promote their company as a regulated Canadian company compared to all the other unlicensed international crypto exchanges.