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Binance Thought It Was Clever With Its Anti-Super Bowl Ad Commercial

“On Feb 13 you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you or your finances, only you do. Binance and I are here to tell you trust yourself and of course do your own research. Be on the lookout for more before the game,” said Miami Heat Basketball star Jimmy Butler in a message to users.

Watching an advertisement from a crypto exchange by a celebrity telling you to not trust celebrities promoting crypto companies is enough of a paradox you can probably open a black hole in the back of your brain if you think too hard about it.

Of course, Butler was right to point out the obvious problems with celebrity promoting volatile cryptocurrencies, but this was all before the fall of major crypto companies like Terra, Three Arrows Capital, Celsius, Genesis, and FTX. Hinting that people should “do their own research” while promoting Binance is hypocritical at best, especially considering how the company notoriously has no main base of operations. It’s reportedly being investigated by the U.S. Department of Justice over breaking money laundering and sanctions laws.

Though Binance has routinely claimed it has a strong backing for assets, there’s been routine concerns for how the company has occasionally paused withdrawals, lost backing on its own stablecoin, and paused U.S. dollar transfers on the exchange.

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