From our Swedish corespondent, Ted Persson:
After a quite slow start Scandinavian 3g operator ‘3’ has grown its customer
base considerably after launching a Big Brother service, where subscribers can
watch the popular reality show live, 24/7.
You start seeing them everywhere in the streets of Stockholm, people looking
into their handsets while walking, sitting in caf s or in the subway.
Subscribers can choose from different cameras inside the house or watch
edited video clips from the past 24 hours.