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Texting While Driving PSA Delivers Bloody, Bone-Crunching Message

Holy shit. The initial accident is bad enough, but the creators of this texting PSA, not content with the usual scare tactics, add in some flying glass and a neck crunch to hammer things home. Then the second car appears.

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The video was done with local actors by the Gwent police department, to be shown in area schools as part of a 30-minute deterrent movie about "texting while driving." It's effective, violent and bloody. That's probably the point.

Anything like this being shown in the U.S.? [BBC News - Thanks, Matthew]

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DISCUSSION

These WSIB ads from Canada are much better in just about every way.

Not about texting, but fundamentally better advertisements.

The first one is by far the best. It's short, you become attached to the character within the first 10 seconds, it's graphic, and it gets the point across.

The ad in this post is way too long, way too fake, and there's nothing about it that makes me relate to or care for the characters before the action starts.