And if you thought Disney was going to rest on its laurels after that, you’d be wrong. It has another world left to conquer—streaming services. On November 12, the company launched Disney+, entering a crowded market filled by Netflix, Hulu, Amazon Prime, and more than a few others, which is why each service has gone out of its way to make its own, original, exclusive content. What none of these other services have, however, is original, exclusive content based on the two most-profitable film franchises in the world.

Disney+ premiered with The Mandalorian, the first-ever live-action Star Wars TV series. It will also eventually hold eight shows not just set in the MCU (as other Marvel shows have been), but starring major characters from the movies, and two additional Star Wars shows. All of that is backed by Disney’s vast library of movie and TV content—and, more importantly, the only location where you can stream its future blockbusters. It remains to be seen how many subscribers Netflix and the others will lose to Disney+, but suffice to say none of them are happy about the competition.

That’s because Disney tends to win. It’s become the dominant force in the movie industry by an enormous margin. It owns the two most lucrative properties in pop culture. I can’t think of a studio or company that could even loosen Disney’s hold on the market at this point, let alone challenge it. Right now, I don’t think fans would want anyone to, because Disney has been making nerds’ dreams come true. They’re getting more Marvel superhero content than anyone could have ever dreamed of getting in 2010, and an entirely new, exciting era of Star Wars has begun. Guys, a Star Wars theme park exists now—and we’re in the midst of the first season of the first live-action Star Wars TV series ever. These things almost certainly wouldn’t have happened without Disney.

But as magical as things may seem right now, someone has to lose a game for someone else to win, and there’s a cost to pay for Disney’s dominance. The entire Star Wars Expanded Universe had to die for The Force Awakens to be made. Fox’s Deadpool may lose a little of his R-rated edge to join the MCU, and we may never see that great-looking New Mutants film that got made. Who knows what a decade of DC superhero movies would have looked like in a world where Marvel didn’t make them look like idiots multiple times a year, panicking them into trying to follow hurriedly in its footsteps. Perhaps most importantly, 2019 is closing the Avengers era of Marvel movies and Star Wars’ Skywalker saga, the overarching stories that have driven both franchises’ success. What they will be going forward remains to be seen.

Disney’s entertainment dominance has given nerds a lot to be grateful for, and because it’s won, it’s easy to believe we’ve won, too. But don’t forget: We aren’t actually on Disney’s team. We’re the pieces on the game board.

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