The First He-Man Toy Commercial: Master of the Universe, Master of Marketing

Fresh off of Star Wars, which taught the corporate world how to over-market any property to kids, the 1980s was one of the greatest decades ever when it came to toys—and toy commercials. Originally shown at the Mattel Booth at Comic Con last year, this is believed to be the very first He-Man and The Masters of the Universe toy commercial that originally aired back in 1981 or 1982.

Toy commercials have certainly evolved since this ad—adults rarely appear in kid-targeted spots anymore—but this kind of set the tone for the next couple of decades of advertising to kids. And if you were a fan of the He-Man cartoon, you'll love the fluid expressive animation in this commercial that pre-dates the often stilted and lazy animation in the series. [YouTube via AICN]


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