The Walt Disney Company Lets NFT Maker Sell ‘Digital Toys’
Cryptoys is a company that works with other major brands in order to sell NFTs of some of the most popular toy brands around. Last year, it managed to nab Barbie even before the Barbie movie shot the brand into ultra popularity. Now it’s managed to latch onto Disney’s brands with an emphasis on selling NFTs to young people. First, the company managed to nab the Star Wars franchise. These essentially work like a big, NFT-based loot box where users don’t know what they’re going to get or the rarity of the NFT.
In August, Cryptoys announced it was getting in bed with Disney to sell Mickey Mouse, Minnie Mouse, and Pluto NFTs, which went on sale last month.
Cryptoys is backed by major tech venture firm a16z, The company sells its NFTS with five different levels of rarity, emphasizing the collectible nature of NFTs though again, emphasizing the fear of missing out on products that have relatively limited use. In July, Cryptoys said it would start trying to integrate “kid-friendly” AI chatbots into its NFTs. The feature is not yet available, but if there’s anything we don’t need more of, it’s AI hype combined with the waning star that is crypto.
