This Brilliant Business Card Transforms into a Tiny Chair

Illustration for article titled This Brilliant Business Card Transforms into a Tiny Chair

Catalogs might work well for Ikea, but as a way to advertise a modern upscale furniture store they're a little low-brow. But a brilliantly designed business card that transforms into a miniature version of the furniture you sell? That's pure genius.

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This card was designed for a London-based shop called Bentply known for its curvy pieces. And was created by designer Richard C. Evans who hopefully has a clever card of his own. (Probably something that transforms into a 3D model of his incredibly creative brain.)

Illustration for article titled This Brilliant Business Card Transforms into a Tiny Chair
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[CreativeReview via MoCo Loco]

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DISCUSSION

Why is this brilliant? It's completely useless.