Starting March 3rd, TiVo is going to up the price of a lifetime subscription from $249 to $299. This after jacking up the monthly fee to $12.95 just a few months ago. Looks like they’re doing this to encourage more people to sign up for the monthly subscription service. Honestly, they should copying the cellular carriers, and sell the boxes for next to nothing, charge $20 a month for listings, and lock people into two or three year contracts. You can bet that if a TiVo box cost $29 with a three year service plan, lots more people would be buying them.