Only back in May were we talking about another Times Square display—Walgreen’s one—and today Toshiba’s news is about its new display there. Sitting 285 feet in the air, the 51.2-foot by 52.5-foot display is a 1280 x 1248 pixel LED high-definition monster that uses some proprietary Technovirtual technology to create virtual pixels to achieve an even higher apparent resolution. It can show over a billion colors, and since it sits atop One Times Square, it’s got a pretty commanding view over the streets. And environmentalists may be pleased to learn it replaces a previous screen that consumed much more power. High-def advertising and green credentials? Impressive. [Toshiba]
https://gizmodo.com/walgreens-building-time-squares-largest-billboard-393444
