Because you didn’t already have enough ways to transfer money online, Twitter now offers the ability to make political donations through tweets. Square is going to help make it happen. And yeah, it’s a little bit confusing.
Essentially, political campaigns and causes can apply for the ability to accept donations via tweet. Once they’re set up, they’ll be able to include a $Cashtag in a tweet that offers supporters a donation button and prompt to input their credit card information. Supporters can then tweet the $Cashtag themselves and keep the money flowing.
We’ll see how much money Twitter helps to raise, but the most interesting part of this is the closer relationship between Twitter and Square, two companies founded by Jack Dorsey. Jack is also the acting CEO of Twitter and former CEO of Square, so it all makes good sense. This is Jack’s show.