AI Models Could Saturate the Internet With Unreliable Information

AI-generated essays, scripts, and news stories churned out by ChatGPT-style chatbots are already flooding the internet. Though still relatively nascent, some have speculated that this type of AI-generated content could outnumber human-generated text. But even if that sounds like a stretch, it’s still possible the torrent of unreliable and difficult-to-verify AI-generated content could make it more difficult to find useful or relevant information online. As the UK paper notes, “information abundance leads to information saturation.”
All that AI content could, the paper warns, divert traffic away from traditional newsrooms, some of which are tasked with debunking the false claims those same models may spit out.