Hackaday has a piece about an upcoming Discovery Channel show called "Prototype this!" It's due in October, and since it's about making and modding robots and other gizmos, it sounds like a Mythbusters-meets-Makerfaire geeky heaven. [Hackaday]
So like Mythbusters are they going to have a moderately attractive woman who nerds and tech geeks will over react to, lavishing her with attention appropriate of a woman far superior in appearance only because this particular woman is associated with the object of their nerdish obsession?
I call this the "Scully Effect".