Comfort
This is an obvious one. You’re going to be wearing your buds all the time, so you want to make sure they offer a comfortable, snug fit. The same buds might be comfortable for others but not for you. Trying them out before you make the purchase is always a good idea. Make sure you test the different ear tip sizes in the box. The Apple AirPods Pro Gen 2 might be the most comfortable pair of buds you can buy right now, regardless of whether you have an iPhone.
