Viral marketing can be pretty obnoxious, but Rainn Wilson yelling nonsense about the Dragonsingers and hungry forests is a case study in how to do it right. Superstar commenter 99TelepodProblems has brought this to our attention. Searching for “Xanthony O’Harbinger” brings up a solitary photo on Wilson’s Facebook page, and William Gibson seems to like the author.
In any case, I dig it. It reminds me of Unsolved Mysteries and those shitty Mysteries of the Unknown ads.
https://gizmodo.com/why-this-time-life-paranormal-book-ad-is-secretly-a-por-5797825
UPDATE 9/27: It seems to be viral marketing for the fantasy book Wildwood. Thanks, Possibly Malignant!
UPDATE 2: A source tells us that we’ll be seeing a full episode of Xanthony soon with some surprise cameos. Hooray!
