A lot has been said about how newspapers need to embrace the Internet and tablets in order to survive. Apparently, this newspaper has already figured out how to embed interactive features in paper. Bravo! [Reddit]
Watching Hulu on my TV via a game console gives me a similar experience with all the ads now that have "click here" button on them or other interactive things with which I cannot interact.
It's basically the same thing. Content designed for one medium being displayed on a different medium.