Business 2.0 article on the new Apple store in SoHo, and why it’s a success. Part of the success is due to CEO Steve Jobs’ obsessiveness about having every little detail in every store be just right:
Apple CEO Steve Jobs spends half a day each week with a 20-member design team, hashing out tweak after tweak in each of his 53 retail stores. In one session, the group agonized over three types of lighting to get Jobs’s iMacs to shine just as they do in glossy ads.
