Will BlackBerry OS 10 Even Make a Difference for RIM?

Illustration for article titled Will BlackBerry OS 10 Even Make a Difference for RIM?

RIM CEO Thorsten Heins is either in denial, or really knows something no one else does, because he is adamant that RIM is not completely screwed. With stocks tumbling, market share declining, and BB OS 10 delayed until 2013, it will take nothing short of a herculean effort to pull the hardware maker out of its nosedive. But is the promise of an improved OS alone enough to save RIM. Do you think it's too late at this point?

DISCUSSION

If BB OS10 has some great new innovation that everyone will want, then sure. RIM has good engineers, and has had a lot of great innovation in the past. But if BB10 is simply a smoother, better OS with the same features as OS 7 then it's game over. No pressure Thorsten.