Hulu Plus—home of the estimable Criterion Collection—is now available for streaming on the Wii. Hulu doesn't have quite the streaming catalogue of Netflix, but it's got a decent amount of current TV shows and movies, and of course those Criterion films. [Nintendo]
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I have some strong dislike for Hulu and it's way of doing things, but I will happily pay them if they get on Apple TV like Netflix has.
Then again I get the feeling Apple trusts Netflix more than Hulu.