Nooka has been quiet for a while but they just dropped seven new models including the ZEN series and ZAN. Nooka, designed by Matthew Waldman, is a pretty cool boutique line of digital and analog watches. For a while all they had were the ZOO and ZOT but these new models, including a weird one with dual plates that spin around each other, are awful purdy. All of them cost about $250 and the two that I have are really full of geek chic.
Product Page [NookaWatch]