Acer Viiv TV: World's First, Who Cares?

Acer's super catchy AT3705-MGW 37-inch HD-ready LCD TV is the world's first Viiv-certified television, guaranteeing "compatibility of networked media devices with Intel Viiv technology-based PCs." We think what the certification actually entails is the Acer's ability to playback digitally copyrighted/networked files (DTCP-IP).

For anyone interested in a Viiv media center, I guess this is a good thing. But I can't get excited.

My problem is that I just don't get Viiv. The Viiv architecture and its attached software should handle all the details of ensuring I can play back my copyrighted standard of choice in my manner of choice. Why do I need a TV that can translate the signal from Viiv's language? Don't such nuisances defeat my reasoning for going Viiv in the first place - compatibility and ease of use?

We know that these ridiculous standards come from entertainment industry pressure. But the harder consumers need to work in order to access their precious copyrighted material, the sooner they will realize the deeper truth: the content isn't that good in the first place, so these hoops aren't worth their time.