Not only does this concept toaster toast your bread in one pass, there's a convenient shelving mechanism to catch hot bread as well. It "works" by passing the bread through with three rollers to the toasting mechanism at the end. Instead of being made of plastic or metal, it's made of ceramics—part of a "Ceramics for Breakfast" competition.
Cool, for sure, but would we theoretically pay $100 more than a cheapo toaster for this? Probably not.