Yeah, right, Steve Jobs is going to get on the field at half time and announce a new iPod and Beatles collaboration with cheerleaders backing him up. Good one. Wait, what's that? They're going to announce a product by commercial? Yeah, that's even more Apple-like. Uh huh.
One more thing....Touchdown!
UPDATE: Oh, how could I forget. I'm gently reminded by the rest of the staff of a little Super Bowl ad called 1984, that announced a little product called the Mac. This fond memory makes the rumor above so much more enticing. Odds are still against it, but its fun to hope. Video of the 1984 commercial, post jump.