Asus Aura Cellphone Concept: Imaginary iPhone Challenger

The Asus Aura wants you to pretend that it's not an iPhone rip-off, but that's essentially what it looks like, touchscreen and all. To be fair, it does do some things that the iPhone simply doesn't, such as HSDPA and UMTS. The difference? This Asus is just a concept that's years upon years away from ever coming out.

Don't worry, though. There's a big cellphone conference in Barcelona next week where I wager we'll see plenty of iPhone rip-offs.

The iPhone killer from ASUS? [My iPhone]