Asus Aura Cellphone Concept: Imaginary iPhone ChallengerNicholas Deleon2/06/07 7:32amFiled to: CellphonesAsusAuraConceptiPhone30EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThis image was lost some time after publication. The Asus Aura wants you to pretend that it's not an iPhone rip-off, but that's essentially what it looks like, touchscreen and all. To be fair, it does do some things that the iPhone simply doesn't, such as HSDPA and UMTS. The difference? This Asus is just a concept that's years upon years away from ever coming out.