Think lighting a match takes too much time and effort? You're not alone, apparently. Rather than going through the excruciating motions of taking a match out of a matchbox and striking it on the side, the Lucifer holds matches and strikes them as you take them out.
To use it, you just turn it upside down and the bottom of a match will pop out. Grab the match and pull, and voila: you've got a lit match in your hands. Now the only hard part is figuring out what to do with the three seconds you just saved.