A new report by Forrester Research declares that the paid video download market is going to come to a grinding halt in 2008, despite growing rapidly into 2007. Why? Forrester analyst James McQuivey thinks we're going to withhold our credit card numbers and migrate to free content—besides, according to McQuivey, despite Apple's best efforts to make it easy for all, it's only us "media addicts" who've jumped in.
The shaky manifesto wavers a bit into believability, however, when he says that the current geek-heaviness owes to "the average consumer still being confused about different video formats and DRM rights, getting downloaded video onto the TV, and premium content being slow to arrive to the digital market." On that much, he's right.