Amazon Unbox Now Directly on TiVo, No PC Required

[Update] Living up to Amazon Unbox's name and TiVo's reputation, the two finally ditched the requirement of a PC to browse and select titles, and introduced a video-download service that exists entirely on the TiVo itself, allowing you to rent and buy movies and television shows. Movie rentals will range from $1.99 to $3.99, movie purchases from 9.99 to 14.99, and TV shows will cost $1.99 per episode. Don't worry about storing too many of your purchases on your TiVo's hard drive: Like the Xbox video service, Amazon keeps your purchases on record, and lets you download them whenever you want from its server.

TiVo Subscribers Can Now Browse, Purchase and Rent Amazon Unbox Videos Directly From Their TiVo Box

ALVISO, Calif and SEATTLE, Wash (July 10, 2007)—You can now browse, purchase, and rent movies and television shows from Amazon Unbox on TiVo without leaving your couch and without using a PC. TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Amazon.com, Inc. (NASDAQ: AMZN) today announced that TiVo subscribers can now browse, purchase and rent Amazon Unbox movies and television shows directly from the TV screen via their TiVo box. The service is available to all broadband-connected TiVo Series2™ and Series3™ subscribers. They can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.

"We are excited to make Amazon Unbox on TiVo even easier to use by making it possible to purchase and rent movies and TV shows not only on the Web but also with your remote control," said Roy Price, Director, Amazon Unbox.

"The ability to purchase or rent movies and TV downloads directly on the TV makes it as easy as possible for TiVo subscribers to access premium content from Amazon Unbox," said Tara Maitra, VP of Content Services at TiVo Inc. "People know how much we love TV at TiVo, but this is just another illustration of how much we love great content in general, be it from the big screen or the small screen. It's never been easier to unwind on these hot summer nights with a cool classic movie, all without ever having to leave the couch."

TiVo subscribers can now browse, purchase and rent within the TiVo user interface from pre-selected categories of popular movie & TV titles from Amazon Unbox, including Top Movies, Kids & Family, Foreign Films, and more. In addition, Amazon Unbox fully integrates with TiVo's new innovative search function, Universal Swivel™ Search®, which allows viewers to seamlessly link from descriptions of one program to all others that have common elements, including program name, actors, or suggestions based on other viewers' feedback. With these two browse and purchase methods customers can easily access the thousands of movies, television shows and other video titles that Amazon Unbox on TiVo offers.

To celebrate this new feature, "Buy on TV," new customers will get an additional $15 instant discount when they purchase any TiVo® Series2™ Dual Tuner box with service plan prior to July 23, 2007. Plus, get a free (factory-renewed) wireless adapter. This is over $200 instant savings. For more information visit www.tivo.com/movieoffer.

TiVo is available for as low as $99.99, after mail-in rebate and service commitment at Amazon.com and other leading consumer electronic stores.

For more information on Amazon Unbox and its selection of over 10,000 movies, TV shows and other digital content available for download, visithttp://unbox.amazon.com.

About Amazon Unbox™

Launched in September 2006, Amazon Unbox is Amazon's digital video download service that offers over 10,000 television shows, movies and other video content for rent or purchase. Videos rented or purchased on Amazon Unbox can be viewed via the PC or on the TV through Amazon Unbox on TiVo.

[TechWhack]