• By Wilson Rothman
    Jul 12, 2007 2:00 PM 2,190
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    Is PlusMinusZero's Toaster the Wii of Toasters?

    Is there such a thing as the Nintendo Wii design effect? If so, the PlusMinusZero Toaster may well be a perfect exemplar of Wii-ness. Consider the evidence...

    • It's small, white and squarish.
    • Where other toasters go for bigger and better sets of toasting options, this one underwent a technical downgrade in the name of simplicity: It has a slider, a knob and just one slot for bread.
    • Just available online in Japan for 8,400 Yen ($68), it's bound to be in scarce supply for some time.
    There's just one final qualifier to make it a true Wii-scendant, however, one that we can't judge from the picture. Will the PlusMinusZero Toaster appeal to non-toast-lovers? Guess we'll have to buy a loaf of bread and find out. [PlusMinusZero via MoCo Loco]


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