Fujifilm's F50fd Mighty 12MP Slimcam Busting with High Tech

Here's an interesting combo — 12MP in a slim camera body. That's a bump from 8MP in the F40fd, which is weird because Fuji doesn't often engage in these MP cock fights. Anyhow, the 7th generation CCD sensor is pared with a 3x zoom, face detection that can, like other Fuji's equipped with, focus and expose correctly for 10 faces in frame, and now remove red eye, this one for faces at extreme angles of 135-degrees. I swear. "Dual Image stabilization" combines high ISOs (1600, or 6400 in reduced res!) on top of mechanical sensor shift. Confusingly, this high tech camera goes for $300, less than other cameras in the line that do fewer MP in bigger packages. Must be the 3x zoom holding it back from a higher price point.

FUJIFILM ANNOUNCES 12 MEGAPIXEL COMPACT POWERHOUSE FinePix F50fd Ups Ante With Dual Image Stabilization, Face Detection 2.0 Technology and ISO Levels Of Up To 6400

Valhalla, N.Y., July 26, 2007 - Digital photographers looking for a top-of-the line compact digital camera can now take advantage of the latest in Fujifilm's F-Series digital cameras with the 12-Megapixel FinePix F50fd. Following a long line of award winning F-Series models, the FinePix F50fd, like the FinePix F31fd and F40fd before it, offers consumers a super-compact digital camera that takes beautiful shots with the most advanced features and technology available, so that missing great shots is not an option.

Combining a 12-MegaPixel, 7th Generation Super CCD with a 3.0x optical zoom and a 2.7" high-resolution 230,000 pixel wide angle view LCD, the FinePix F50fd is a compact powerhouse that incorporates all the features users have come to expect from Fujifilm's more advanced digital cameras. With the addition of Dual Image Stabilization, Face Detection 2.0 Technology with Automatic Red Eye Removal function, and ISO settings of up to ISO 6400, the F50fd takes compact digital cameras to the next level, arming users with a host of new features and enabling them to take pictures never before possible.

Face Detection 2.0 - The Next Generation

Fujifilm's proprietary Face Detection Technology also gets an upgrade in the F50fd with the arrival of Face Detection 2.0, featuring Automatic Red Eye Removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as 5/100's of a second, correcting focus, exposure, and white balance automatically, regardless of where subjects are located within the frame. Face Detection 2.0 adds to this technology by being able to identify faces at much more extreme camera angles than before. No longer does the camera need a head-on shot to identify a face, because now even a profile will do - with up to 90O movement in either direction for profiles, and up to 135O for leaning or lying down in either direction, for a total range of 270O.

Additional improvements to Face Detection 2.0 include a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file.

Dual Image Stabilization

To ensure that users achieve even greater blur-free pictures, the FinePix F50fd adds to Fujifilm's Picture Stabilization mode to create the improved Dual Image Stabilization mode. This combines a mechanically stabilized CCD sensor with high ISO sensitivities for Total Anti-Blur protection. The combination of these two different approaches reduces the "blur" effect from the photographer's hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results.

Not much light? Not a Problem!

All too often, digital photographers run into problems when taking pictures in low-light or dimly-lit situations and have to rely on the flash which can lead to over-exposed and washed-out shots. The FinePix F50fd builds on the great strides previous Fujifilm digicams have made with low light photography and allows users to effortlessly capture the moment as their eye sees it, with tremendous clarity and low noise, using Fujifilm's Real Photo technology. Thanks to the 7th generation FinePix Super CCD-HR chip and the RP Processor II, the Finepix F50fd can utilize ISO settings of up to ISO1600 at full resolution and an amazing ISO 6400 at reduced resolution1, capturing stunning images even in low light while preserving the natural color and clarity of the shot.

In addition to these advancements, the FinePix F50fd possesses a number of other impressive features:

Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimizes fine lines and small skin blemishes for smooth, natural looking portraits.

Dual Shot Mode: In this selectable mode, the FinePix F50fd quickly shoots two images in rapid succession — one with the flash and one without - and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.

i-Flash Intelligent Flash: i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix F50fd to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a "washed-out" effect. And with an automatic pop-up flash, it's always ready when you need it.

Full Manual Photographic Control: Gives the user total control with manual adjustment options for settings on the camera (resolution, ISO, aperture, shutter speed, etc), and is desirable by the photo enthusiasts/advanced photographers.

GUI Micro Thumbnail: A new playback feature that allows for viewing an index print on the LCD. The F50fd will show up to 100 images in micro form, then the control buttons are used to move over specific images and select them. This makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence. So rather than using the left/right arrows to move through one image at a time, you can move up/down/left/right and then select the image you want to view. The back button takes you back to the thumbnail view in one step. The micro view lets you get close to the image you want, and then scroll to find the specific picture. As memory cards become larger, and devices become as much about sharing images as capturing them, this is a handy feature to enable the user to find specific images quicker.

IrSimpleTM: Infrared communication via IrSimpleTM technology for fast, easy wireless image transfer to a compatible device.

Special Scene and Blog Modes: The FinePix F50fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing. In the Blog mode, the FinePix F50fd copies and automatically reduces the size of copied images for easy posting to a blog, Web page or as an attachment to email for easy sharing with friends and family while maintaining the original file.

xD / SD / SD-HC Compatible slot: The FinePix F50fd features a "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

Battery Life: Long-life rechargeable Li-ion battery (up to 230 shots).

"Fujifilm continues to push the technology envelope with the latest in a long line of award winning F-Series digital cameras," said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "With the introduction of Dual Image Stabilization, Face Detection 2.0, Automatic Red-Eye Removal, and even higher ISO levels, the FinePix F50fd provides users with a powerful compact digital camera that makes it easier than ever for any level photographer to get professional looking photographs."

The FinePix F50fd will debut in September 2007 at a retail price of $299.95.



1ISO levels of 6400 are available at 3MP, or lower, resolution; ISO levels of 3200 are attainable at 6MP, or lower; and ISO levels of 1600 are attainable at full resolution.



About Fujifilm

Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at HYPERLINK "http://www.fujifilmusa.com/" \o "blocked::http://www.fujifilmusa.com/" www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at HYPERLINK "http://www.fujifilmusa.com/rss" \o "blocked::http://www.fujifilmusa.com/rss" www.fujifilmusa.com/rss.

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FinePix F50fd Digital Camera - Specifications*

CCD Sensor

1/ 1.6-inch Super CCD HR

Number of Effective Pixels

12 million pixels

Number of Recorded Pixels

Still image : 4,000 x 3,000 / 4,224x 2,816 (3:2 format) / 2,848 x 2,136 / 2,048 x 1,536 /1,600 x 1,200 / 640 X 480 pixels

Image Processing Type

Still image : JPEG (Exif Ver 2.2 )

(Design rule for Camera File system compliant / DPOF-compatible)

Movie : AVI (Motion JPEG ) with sound

Audio: WAVE format, Monaural sound



File Formats

Still image : JPEG (Exif Ver 2.2 )

(Design rule for Camera File system compliant / DPOF-compatible)

Movie : AVI (Motion JPEG ) with sound

Audio: WAVE format, Monaural sound

Internal Memory

Internal memory (approx. 25MB)

Lens

Fujinon 3 x Optical zoom lens , F2.8 - F5.1

Lens Focal Length (Rated) / (35mm Equiv.)

f=8.0mm - 24.0mm, Equivalent to 35-105mm on a 35mm camera

Aperture Range

F2.8 -F8

Digital Zoom

Approx 8.2x (Max)

Focus

Auto focus (Area, Multi, Center)/Continuous AF

AF assist illuminator available

Focusing Range

Normal

Normal : Wide angle :Approx. 45cm/1.5 ft to infinity

Telephoto :Approx. 60cm /2.0 ft to infinity

Macro - Close-up

Macro: Wide Angle: Approx. 7cm/2.8 in to 80cm/2.6

Telephoto: Approx. 30cm/1.0 to 80cm/2.6ft

Exposure Control

TTL 256-zones metering

Color Control Modes

B/W, Standard

Sensitivity

Auto/Auto (1600)/Auto(800)/ Auto(400)/ Equivalent to ISO 100/200/400/800/1600/3200/6400 (Standard Output Sensitivity)

* ISO3200 : Number of recorded pixels: 6M pixels or lower

ISO6400 : Number of recorded pixels: 3M pixels or lower



Shutter Speed

8 sec. to 1/2000 sec. (depends on Shooting mode)

White Balance

Automatic scene recognition

Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),

Fluorescent light (Cool White), Incandescent light), Custom

Flash

Auto flash

Flash Mode

Flash mode:

Red-eye Removal Off: Auto, Red-eye reduction, Forced Flash, Suppressed Flash, Slow Synchro.

Red-eye Removal ON: Red-eye Reduction Augut, Red-eye Reduction & forced flash, Suppressed Flash, Red-eye Reduction & Slow Synchro

Effective Range (ISO Auto)

Wide-angle: approx. 0.6m - 4.4m / 2.0ft - 14.4 ft

Telephoto : approx. 0.6m - 2.4m / 2.0ft - 7.9 ft

Macro : approx. 0.3m - 0.8m / 1.0 ft - 2.6 ft

LCD Monitor

2.7-inch , approx.230,000 pixels, Amorphous silicon TFT color LCD monitor, approx. 100% coverage

LCD Low Light Viewability Gain-up Brightness Mode

YES

Power Source

NP-50 Li-ion battery (included)/ CP-50 with AC power adapter AC-5VX (sold separately)

Pictures / Battery Charge (CIPA Standard)

Approx. 230 shots

Camera Dimensions (W x H x D)

3.6(W) 2.3(H) 0.9(D) in. / 92.5(W) 59.2(H) 22.9 (D) mm (excluding accessories and attachments)

Camera Mass (not including accessories, batteries & xD Card)

Approx. 5.4 oz. / 155 g

Shutter Lag Time

Approx. 1/100th sec.

Shooting Modes

Mode dial : Auto, Natural Light, Natural Light with Flash, SP1, SP2, A/S Aperture or Shutter priority AE, M Manual), Movie

SP1/SP2 : Portrait , Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text

Continuous Shooting Modes

Top-3 (max 2 frames/sec)

High-speed Top-12 (max 5 frames/sec, 3 Megapixels or lower/

ISO400 or higher)

Final 3 (max 2 frames/sec)

High Speed Final-12 (max 5frames/sec, 3 Megapixels /ISO400

or lower)

Long-period (max. 0.5 frames/sec)



Movie Recording

640 x 480 pixels, 320 x 240 pixels, 25 frames/sec. with monaural sound

Video Out

NTSC / PAL selectable

Playback

Face Detection (with Automatic Red-eye removal), Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice Memo

Memory Type

Internal memory (approx. 25MB) /

xD-Picture CardTM (16MB - 2 GB)

SD memory card (512MB to 2GB)/

SDHC memory card (4GB to 8GB )

Other Features

Face Detection 2.0; IrSimple

Optional Accessories

xD-Picture Card TM : 256MB, 512MB, 1GB, 2GB

Li-ion battery NP-50

Battery charger BC-50

DC coupler CP-50

AC power adapter AC-5VX

PC Card Adapter DPC-AD

CompactFlash TM Card Adapter DPC-CF

What's in the Box

Li-ion battery NP-50

Battery charger BC-50

Strap

A/V cable

USB cable

CD-ROM

Owner's manual

* Specifications subject to change without notice.