If you have kids, the impulse to document every instant of their waking lives is nearly as powerful as the impulse to feed and shelter them. I’ll help you find the perfect camera to freeze those priceless moments.
The thing about software is that it's...soft. Malleable! You can add neato things to it that make products better. Camera makers usually update a device's firmware with bug fixes and supposed "performance increases." Not so with the upcoming December update to Fujfilm's X-T1 mirrorless camera. It's replete with fancy…
In March 2011, the most violent earthquake in Japan's recorded history shuddered through that country's bedrock. The greatest geological disturbance, however, was recorded not at the quake's epicenter in Tohoku, but the earth beneath Mount Fuji, indicating the active volcano is now likely in what researchers call a…
Fuji's new top-of-the-line mirrorless camera is packed with functionality, aiming to smash through the shortcomings of i's popular but imperfect X series line. The X-T1 has plenty of power, but can't help tripping over its own feet.
That little camera that everyone seems to love, the Fujifilm X100s, is getting a new accessory that will extend the camera's 35mm (equivalent) lens to 50mm, making it a bit more versatile and delightful.
Fujfilm launched a teaser page on their website hinting toward what looks to be the next model in their line of retro-styled X series camera bodies, the X-T1, which will be announced on January 28th.
Owners of a Fuji mirrorless camera can smile this morning knowing that an ultrawide zoom is coming to the X series of lenses early next year. The new glass is a 10-24mm f/4 OIS lens, and it will arrive in March 2014 for $1000.
Polaroid may be all but dead, but there are still instant film cameras to be enjoyed by the nostalgia-craving public. Fujifilm's latest, the Instax Mini 90 Neo-Classic, is an odd little thing with more options that you're used to from instant film cameras.
Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the good ol' Polaroid did back in the day. Can Fujifilm's revamped Instax camera lure people in with the Mini 90 Neo Classic? We clamored for a chance to take this thing for a spin. Here are some initial…
The classic toy camera Diana F+ can now be bought as an Instant Camera package for $140. Previously, you had to buy a separate instant back to the camera for $90, not to mention the $90 it cost for the Diana F+ camera itself. Save a few bucks! [Lomography]
Today Fujifilm is formally announcing the X-A1, the small and cheap mirrorless camera that had leaked almost in full a couple of weeks ago, marking the lowest end of Fuji's interchangeable lens cameras.
Alongside their efforts to court enthusiast photographers, Fujifilm wants you to know that they have options for those with shallow pockets. This leaked image of the upcoming X-A1 hints at a mirrorless camera for just that sort of photographer.
Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That's why it's full speed ahead in developing options for its stylish X series of mirrorless cameras. The new 23mm f/1.4 prime lens is yet another piece of quality glass for the stable.
Did you know that instant film cameras are still being made? Fujifilm's line of Instax cameras has been trying to weather the digital storm, and it's now releasing a new Instax camera that has a whole lot more style.
Fuji apples were, once upon a time, objectively and irrefutably the most delicious apples you could sink your teeth into—anyone who said otherwise was either a liar or a witch. These days, though, Fuji apples just aren't quite hitting the spot like they used to, and we might never see them reach their former glory…
A new batch of leaked photos give us a glimpse of the future: Fuji's next model of interchangeable-lens cameras, the X-M1. The new camera is rumored to be a cheaper, entry-level version of their popular X-series line, with a body-only price of around $600, according to speculation.
The Fuji X-Pro1 was a hit. But at $1700 for the body alone, it was (and still is) bonkers expensive. The new X-E1 is Fuji's reaction to that. With a pared down body and new kit lens, Fuji could maintain its enthusiast appeal—and attract a broader market.
Shortly after supposed leaked images of a rumored FujiFilm X-E1 hit the web, another camera oozing vintage magnificence has shown up.
It's been the summer of the rugged, waterproof point-and-shoot camera, and there have been some really good ones. Fuji wants in on the rough and tough action, but can it hang with the others? We beat it up to find out.