Dec 17 2014
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If you have kids, the impulse to document every instant of their waking lives is nearly as powerful as the impulse…
Nov 20 2014
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The thing about software is that it's...soft. Malleable! You can add neato things to it that make products better.…
Jul 16 2014
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In March 2011, the most violent earthquake in Japan's recorded history shuddered through that country's bedrock. The…
Feb 27 2014
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Fuji's new top-of-the-line mirrorless camera is packed with functionality, aiming to smash through the shortcomings…
Feb 13 2014
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That little camera that everyone seems to love, the Fujifilm X100s, is getting a new accessory that will extend the…
Jan 22 2014
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Yesterday Fujifilm dangled a shadowed image of their new mirrorless camera, the X-T1, in front of us. Today, the…
Jan 20 2014
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Fujfilm launched a teaser page on their website hinting toward what looks to be the next model in their line of…
Dec 18 2013
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Owners of a Fuji mirrorless camera can smile this morning knowing that an ultrawide zoom is coming to the X series…
Nov 12 2013
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Polaroid may be all but dead, but there are still instant film cameras to be enjoyed by the nostalgia-craving…
Oct 23 2013
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Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the…
Oct 2 2013
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The classic toy camera Diana F+ can now be bought as an Instant Camera package for $140. Previously, you had to buy a separate instant back to the camera for $90, not to mention the $90 it cost for the Diana F+ camera itself. Save a few bucks! [Lomography]
Sep 17 2013
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Today Fujifilm is formally announcing the X-A1, the small and cheap mirrorless camera that had leaked almost in full…
Sep 6 2013
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Alongside their efforts to court enthusiast photographers, Fujifilm wants you to know that they have options for…
Sep 5 2013
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Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That's why…
Aug 22 2013
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Did you know that instant film cameras are still being made? Fujifilm's line of Instax cameras has been trying to…
Aug 15 2013
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Fuji apples were, once upon a time, objectively and irrefutably the most delicious apples you could sink your teeth…
Jun 21 2013
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Nov 29 2012
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The Fuji X-Pro1 was a hit. But at $1700 for the body alone, it was (and still is) bonkers expensive. The new X-E1…
Aug 24 2012
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Shortly after supposed leaked images of a rumored FujiFilm X-E1 hit the web, another camera oozing vintage…
Aug 7 2012
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It's been the summer of the rugged, waterproof point-and-shoot camera, and there have been some really good ones.…