With attendance hovering around 200,000, Photokina is the largest camera and imaging trade show on the planet. And since it’s held just once every two years (until 2019 when it switches over to being an annual event), cameras company often save major announcements for the show so they can all duke it out together…
Tired of new mirrorless cameras yet? I hope not, because with today’s launch of the new Fujifilm X-T3 and the possible debut of Panasonic’s first full-frame mirrorless camera later this month, there’s going to be a ton of pixel peeping going on between now and the end of the year.
Xerox, the brand that dominated the printing hardware market for decades to the point that it became a verb, has lost its independence and will now be managed by Japan’s Fujifilm Holdings Corp.
Even four years later, Fujifilm’s X-Pro1 interchangeable-lens camera stands on its own in the world of mirrorless shooters. It’s an uncompromising, no-bullshit serious photographer camera for arty types who “want to take their time with it.” What then, will people say about its newly introduced successor, the X-Pro2?
Fujifilm’s covetable line of retro-looking cameras is getting a slim, compact sibling. The X70 looks like just the camera a lot of people have been waiting for.
You don’t buy an instant camera because you care about photo quality. You buy it because you yearn for a simpler, easier time, when photographs were tangible objects, and cameras came in cutesy colors and swallowed film.
Fujifilm has a reputation for making solid retro styled mirrorless cameras, and the latest, the X-T10, takes one of its most popular and high-performance bodies, the X-T1, and scales it down in size and price.
It’s assumed that once CDs killed off audio cassette tapes, the medium became extinct. But believe it or not, magnetic tape is still alive and well when it comes to data storage, mostly because it’s so cheap. And now that IBM has found a way to squeeze 220 terabytes onto a single cartridge, hard drives will still…
Fujifilm has updated its affordable, entry-level mirrorless camera, the X-A2. The interchangeable lens camera now features an LCD screen that pivots 175 degrees—so, yes, it'll be useful for seflies. But there's more, too.
Probably the most common lens that pro photographers use is a standard zoom with a constant aperture. Up until now, Fujifilm has lacked such a lens for their X series of cameras. That's all changing with the announcement of a 16-55mm f/2.8 lens to add to their already impressive lineup.
The thing about software is that it's...soft. Malleable! You can add neato things to it that make products better. Camera makers usually update a device's firmware with bug fixes and supposed "performance increases." Not so with the upcoming December update to Fujfilm's X-T1 mirrorless camera. It's replete with fancy…
Camera geeks are a needy bunch. They all have their opinions and won't hesitate to shout at manufacturers to include their pet requests. But that doesn't mean all those requests are good ideas. Here are five commonly desired camera features that are better left to the trash heap of design.
With Polaroid out of the picture, Fujifilm has been making moves in recent years to own instant photography—what's left of it anyway—with its Instax line of cameras, printers, and film. Today, it makes a play at a niche of the instant market with a larger format camera that pops out wide photos.
How do you upgrade a camera that everyone already loves when you don't really have much new technology to stuff inside? With Fujifilm's x100t, the latest iteration of the classic-styled fixed-lens shooter, the answer is to buff out some minor flaws, add maybe a feature or two, and of course, a whole new letter: "t."
Three years ago, two Fujifilm digital compacts, the X100 and X10, helped spark a new trend in cameras by melding classic, long-retired design with new technology. Amongst the innovations on the fancy X100: A combination LCD and optical viewfinder, which gave you both a taste of the old glass-and-film rangefinder…
Fuji's new top-of-the-line mirrorless camera is packed with functionality, aiming to smash through the shortcomings of i's popular but imperfect X series line. The X-T1 has plenty of power, but can't help tripping over its own feet.
In a recent interview with DP Review, Fujifilm manager Toshihisa Iida stated that it would be beneficial for their company for bigger brands like Canon and Nikon to offer high-end mirrorless cameras. This might seem counterintuitive coming from an underdog, but actually it makes perfect sense.
That little camera that everyone seems to love, the Fujifilm X100s, is getting a new accessory that will extend the camera's 35mm (equivalent) lens to 50mm, making it a bit more versatile and delightful.
Fujifilm has been amongst the most important camera manufacturers pushing the retro-styled camera trend with its X-series bodies, and in the years since first introducing the line, the company has been bringing the tech inside the flashy bodies up to speed with their sharp looks. With the new X-T1, Fujifilm might've…