A camera that takes just 27 photos and has no screen is really having a moment with younger generations, even as smartphones dominate the tech sphere—and it can’t even post to Instagram. Move over, iPhone 17 Pro: Fujifilm’s QuickSnap disposable camera series just got bigger.
This week, Fujifilm is celebrating 40 years of the QuickSnap with two new models. The first is the QuickSnap Black and White, an ISO 400 camera with (you guessed it) black-and-white film. It’s got a built-in flash, 27 exposures, and retails for $22.90.
Fujifilm is also replacing its existing waterproof QuickSnap with the new QuickSnap Active, which is waterproof up to 35 feet. Notably, this one has no flash, and it uses ISO 800 color film. It costs a few bucks more at $24.75.
“In the age of endless smartphone imagery, one-time-use cameras have always offered something unique—intentionality,” said Fujifilm Imaging Division President Bing Liem in a press release. “A dedicated device in your hand solely used for image-making—a departure from the constant beeping, buzzing, or alerts from our electronic devices. QuickSnap reminds us to take a breath, be authentic, and capture a raw moment, filter-free.”
Between its Instax line and its newer high-end point-and-shoots, Fujifilm has found new life in the last few years by doubling down on Gen Z’s penchant for analog photography and the aesthetics of film photography. In a world ruled by smart technology and digital photo processing, there’s huge appeal in offline devices that do away with connectivity and perfection. It’s not just nostalgia, given that much of Gen Z didn’t really experience film photography growing up; it’s a direct reaction to the sometimes overwhelming tech environment we now live in.
It’s very telling—if not exactly surprising for those following these trends—that a legacy analog product isn’t just being re-released here: it’s being actively developed. There’s real demand for analog photography, and not just for guests at a wedding. Both new QuickSnap disposable cameras will be available in this fall.
