Palm Centro Launch Event (The Treo for Hobbits)Brian Lam9/27/07 12:30pmFiled to: PalmCellphonesCentroDigital LifeSmartphonesTop81EditPromoteShare to KinjaToggle Conversation toolsGo to permalink12:25 There's little doubt today's event is about Centro. We're here, and we'll just see how it goes while we eat lunch. 12:37 Ed Colligan is up on stage, says he's going to announce a new phone, but first, goes into marketing. Yay. 12:38 Why aren't people buying smartphones? He says it's because they've been big and clunky. (Well, not all, but certainly most Treo smartphones) They're complex. Kudos to Palm, they've been simple. They've been expensive, too, he says. 12:39 The Centro is announced, in red and black, $99 and on Sprint. Called the Centro because it's focused on the center of your life. For the guys with a life outside of work and help at work. For the at-home CEO.