The Pitch Someone over at TBWA\Chiat\Day has been reading their Sandman back issues, it seems. How else to explain the terrifying image contained within this Pioneer spot, of teeth embedded in eye sockets—seems to be a direct rip from the Corinthian, no? The stuff of nightmares, perhaps, but also a pretty memorable come-on for the new Kuro lineup of best-in-class plasma TVs, which ostensibly provide the deepest, richest blacks this side of reality. Is Pioneer poised to become a serious high-end HDTV player, after a long stretch in the wilderness? Or is the company's massive effort on behalf of the Kuros too little, too late, what with brands like Samsung and LG already so firmly entrenched in the consumer psyche?