Odin%20GI.jpg Helly Hansen's Odin project is the name given to their newly completed, technologically advanced apparel system. The range, which will include various garments for extreme climates, incorporates the Odin PCM Soft-shell. The end result of the development is automatic temperature control, and we think that is promising an awful lot. Given our tendency to have reptile-like responses to varying weather conditions, a fabric that is able to store heat and only release it when the external temperature falls drastically sounds like the answer to our clothes-based prayers. The Odin PCM Soft-shell fabric promises exactly that.

The heat balancing trickery is carried out by official Schoeller PCM smart textiles, but the versatility does not end there; the fabric, which is not only thermoregulating and waterproof, is also highly durable due to the non-binding nature of its construction. The Odin project textiles will initially be launched in a series of Helly Hansen jackets and pants, but if it does what it promises, expect to see the technology in all kinds of places. I suggest socks as a good starting point. Those who second my motion, show your support below.
[Helly Hansen]

4:30 AM on Wed Jan 2 2008
By Haroon Malik
7,534 views
20 comments

Comments

MacGyver at 04:45 AM on 01/02/08
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it's only a matter of time before we are all in self regulating neutral grey jump suits...
Hvedhrungr at 04:48 AM on 01/02/08
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Or crimson pajamas with little silver devices pierced to our nipples as a replacement for cellphones.
ECAsh at 06:03 AM on 01/02/08
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$60 for a pair of long johns BOTTOMS, isnt what Im looking for... HOW about just a set of Sheets for my bed.
elislider at 06:10 AM on 01/02/08
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ah and i JUST bought a helly hansen down jacket, we'll see how this stuff shapes up when it hits stores, and amazon
thirdchild at 06:52 AM on 01/02/08
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Sox rox! ^^
bms at 08:12 AM on 01/02/08
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HH makes some pretty nice stuff. I have a set of their heavy duty foul weather gear that I used to wear during sailboat races. Worked very well, and definitely durable.
Headsign at 08:23 AM on 01/02/08
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Yeah. Only sad they probably chose to name it Odin in an attempt to compete against brands like Thor Steinar on the neo-nazi clothing market (their success on this market is maily due to HH being associated with "Heil Hitler" by the bonehead fashistionists).
MikeHinds at 08:29 AM on 01/02/08
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When/if global warming hits, this will be obsolete.
Lavallee017 at 09:06 AM on 01/02/08
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I have seen the samples of this product and can attest to it being all of what it claims to be and more! It is so light and unbelievably comfortable.

The PCM soft shell jacket will not be released until next season but you can all look forward to the Mountain Jacket, pants, patrol vest, and primaloft jacket starting Jan 15th.
Lavallee017 at 09:07 AM on 01/02/08
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@Headsign: They chose to call it Odin because of the fact that he is the main bad ass in Norse mythology. Helly Hansen = Norwegian company.

Also notice the adapted Valknut in the logo. Taken from Odin's own symbol meaning the knot of the slain. So go buy this jacket and slay the mountain. not people.
fsbpo2005 at 09:34 AM on 01/02/08
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Sounds like Outlast's patent expired.
plankbr at 09:34 AM on 01/02/08
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Still doesn't stand up to Arcteryx.
Lavallee017 at 09:42 AM on 01/02/08
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@plankbr: working for Helly Hansen I am a bit biased, but I am also constantly reprimanded for wearing my Theta SL Gore Tex paclite shell and easy rider jacket from arc'teryx. but even though I get a serious hard on anytime I see the new gear from arc I must say that Helly Hansen breath ability rating crush arc's usage of Gore Tex pro shell. also it saddens me to report that the newest stuff from arc is made in China :( bummer for me because I could justify the high price and had no problem paying retail when it was made in Vancouver...

PS still love Arc'teryx designs so much
themightykorean at 09:56 AM on 01/02/08
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Warm socks FTW.
bms at 10:04 AM on 01/02/08
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@MikeHinds: LMAO! Global Warming. LMAO!
Ron-Mexico at 11:45 AM on 01/02/08
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If it's good enough for Captain Sig, it's good enough for me. Cause I'm a cowboy. On a steel horse I ride . . .
strider_mt2k at 11:57 AM on 01/02/08
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Connectedness Index: 717
Brought to you by Acura TSX

-Perfect weather for a streamlined world
there'll be Spandex jackets, one for everyone.

What a beautiful world it will be
What a glorious time to be free...

-Donald Fagan
tchangtx at 02:51 PM on 01/02/08
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"Zoltan!"

-Dude Where's My Car
jrondo at 03:39 PM on 01/02/08
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Believe it or not, this collection was apparently designed in concert with some folks at/formerly from Arc'teryx, so the construction should be pretty solid. That said, the discotheque mesh baselayer fabric and bizarre springtime release date should just add another nail to Helly Hansen's rapidly descending coffin. All hail a once-venerable outdoor brand.
cabowah at 10:15 PM on 01/02/08
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winter offshore sailing here I come.