moritz waldemeyer, bicycles, bikes, cycles, cycling, gadgets, ica, led lights, leds, old-skool...

Joyrider, Possibly the Most Expensive LED Spoke Lights in the World

Moritz Waldemeyer, London-based shiny, spangly design person, has designed what must be the most expensive pair of spoke lights evah. Auctioned off at the ICA Gala Fundraiser in London last week, the Joyrider LEDs, which put a smile on the wheels of your bike, went for almost $4,000. Perhaps that's because they came attached to a couple of vintage-style bikes that Waldemeyer has designed.

The design evokes new rave couture, with its iconic smiley face and the strobe effect, bringing kitsch glamour to the cycling experience. The minimalist components are attached to the spokes of the wheel, emitting a fixed image of a smiley face using LED lights. This effect is achieved through inbuilt microchips that are able to calculate the speed of the wheel in such a way that the smiley face remains stationary while the wheel spins.

New rave couture? Oh, man, that's just spokally old skool. [Dezeen]

4:32 AM on Wed Mar 5 2008
By Addy Dugdale
3,264 views
13 comments

Comments

PJK at 06:18 AM on 03/05/08
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Great, cycle around town pilled off your face with smiley faces on your wheels. Life expectancy of about 15 minutes stretching to 2 hours if you're fit enough for your ecstasy fuelled dance seizure to pump your legs fast enough to keep you away from the gangs of wandering chavs looking to steal your duodenum.
adz1902 at 06:36 AM on 03/05/08
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@PJK: ROFL
92BuickLeSabre at 08:46 AM on 03/05/08
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Finally. I've been waiting for years for the inevitable merging of cycling and emoticons!
Mandatory_Field at 08:48 AM on 03/05/08
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Spoke-ely doke-ely
strider_mt2k at 09:15 AM on 03/05/08
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@92BuickLeSabre: What's the emoticon for "please, just don't hit me with your car!"
conglomerate at 09:24 AM on 03/05/08
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fuuuuuuck that!

hokeyspokes.com

way cheaper!
Shoghon at 09:32 AM on 03/05/08
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A lot cooler, a lot cheaper.
[www.hokeyspokes.com]
Out2gtcha at 10:02 AM on 03/05/08
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I've ridden on organized rides like RAGBRAI many times, and I believe this is quite possibly the stupidest thing I have ever seen. And there is a lot of stupid shit to see when riding with 10,000 other people.
92BuickLeSabre at 10:09 AM on 03/05/08
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@strider_mt2k: >>=^O
Juneau.what at 10:47 AM on 03/05/08
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Screw hokeyspokes. Lady Ada's Spoke POV is the original and best. It's got Pac-Man for Jebus' sake!

[www.ladyada.net]
wingbatwu at 11:19 AM on 03/05/08
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I found hokeyspokes disappointing
theorie at 02:15 PM on 03/05/08
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[www.instructables.com]

$37.50 DIY:
[www.adafruit.com]
dcartist at 12:23 AM on 03/06/08
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Yeah, if you think these are overpriced, you should see what they charge for the car rims that have spinning LED displays on them... each wheel costs more than that bike.

Meanwhile it's $37.50 like you say to make this board for a regular bike.