I became aware of 50 Cent's favorite Instagram hashtag before the headphones they're promoting. A snapshot of a statue orgy? #SMSAudio. A picture of Claire Huxtable? #SMSAudio. Everything #SMSAudio, all of the time. Curtis Jackson knows a thing or two about social engagement.
We live in a world where people judge the quality of a product by the person hawking it, so naturally 50 is at CES to promote SMS Audio (again). We sat down for an informal chat (read: carefully guided tour under PR handler's supervision) about the gear.