AMD's Puma Platform Officially Pounces, But Can It Pwn?

Today AMD officialized its Puma notebook platform—AMD Turion X2 Ultra dual-core mobile processors with ATI Radeon HD 3000 graphics—"for superior 3D performance and HD image quality, with industry-leading wireless for greater throughput and range." As we've noted in the past, it's a consumer-grade laptop play, and performance-wise it's aimed a bit lower than the upcoming but delayed Centrino 2 from Intel. But it's here and backed by Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba. Odds are it will be an option on your next PC buying mission. Want to know more? Take a gander at the long-winded press release below.

AMD Delivers the Ultimate HD Visual Performance on the Go with Next-Generation Notebook Platform

Balanced Notebook Platform Achieves Superior 3D Performance and HD-Image Quality with Increased Energy Efficiency

TAIPEI, Taiwan —(Business Wire)— Jun. 4, 2008 AMD (NYSE: AMD) today announced the availability of its next-generation notebook platform, delivering the ultimate HD visual performance and increased energy efficiency on the go. The platform features new AMD Turion(TM) X2 Ultra Dual-Core Mobile Processors with ATI Radeon(TM) HD 3000 Series Graphics for superior 3D performance and HD image quality, with industry-leading wireless for greater throughput and range. AMD customers overwhelmingly embrace the new platform, as evidenced by more than double the number of design wins compared to the last major AMD Turion processor introduction. These new notebook designs come from leading OEMs including Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba.

This next-generation AMD notebook platform also serves as the foundation for new AMD Business Class, AMD GAME! and AMD LIVE!(TM) notebook solutions.

"AMD is uniquely positioned to deliver balanced platform solutions that tightly couple computing and graphics capabilities for a visually rich user experience," said Dirk Meyer, president and COO, AMD. "Our next-generation AMD notebook platform contains a host of interrelated innovations that together deliver enhanced business productivity and the ultimate in HD visual performance on the go."

Capitalizing on a Historic Market Shift

Consumers are now using their notebooks for more than just productivity, but also entertainment, such as enjoying and manipulating photos, watching videos and listening to music. Likewise, businesses are adopting Microsoft(R) Windows Vista(R) as well as applications that are more graphically intensive. Therefore, a notebook with robust graphics and video capabilities is essential to unlock the best possible experience.

"With the advent of Microsoft Windows Vista, its new graphics and multimedia features, as well as the applications that will be tailored to this operating system, discrete graphics have become a much more important part of the purchase decision," said Bob O'Donnell, Program Vice President, IDC. "With the transition from desktops to laptops, consumers and business professionals are not only seeking the portability and connectivity provided by notebook PCs, they are also unwilling to compromise on the features and performance needed to drive the latest generation operating systems and applications. This next generation of notebooks must deliver the graphics and video capabilities to address this requirement."

Superior technologies working together

As a part of the new platform, AMD today also announced a new notebook processor and chipset, which together deliver the ultimate in HD visual performance on the go. The AMD Turion X2 Ultra Dual-Core Mobile processor includes top enhancements including AMD Independent Dynamic Core Technology, a new mobile-optimized memory controller, and power-optimized HyperTransport(TM) 3.0. The new mobile AMD 7-series chipset, AMD M780G and AMD SB700, features integrated ATI Radeon HD 3200 Graphics and delivers support for Microsoft DirectX(R) 10. The integrated graphics deliver up to three times the 3D graphics performance of comparable competitor graphics and offer ATI Avivo(TM) HD Technology for smooth video playback in hi-def format.

Complementing the video capabilities to deliver a rich visual experience, the platform also offers the ATI Mobility Radeon HD 3000 series discrete graphics, including the previously announced ATI Mobility Radeon 3400 and 3600 Series, and the new ATI Mobility Radeon(TM) 3800 Series, also introduced today. The 3800 Series delivers the highest levels of graphics performance in the ATI Mobility Radeon HD family, with support for PCI Express(R) 2.0, the only graphics processor with DirectX 10.1, integrated digital output support for HDMI, DVI and Display Port, and multi-monitor functionality with native support for up to 4 monitors for mainstream notebooks. When using notebooks with both integrated and discrete graphics, users can also benefit from ATI CrossFireX(TM) Technology, a feature of ATI Hybrid Graphics Technology designed to boost graphics performance up to 70 percent by running the integrated and discrete graphics together.

"Windows Vista enhances the overall performance and productivity of the personal computer, offers rich visual experiences and makes the digital lifestyle easier, safer, more entertaining and better connected than ever before," said Steven Guggenheimer, corporate vice president of the OEM division at Microsoft. "The next-generation AMD notebook platform provides optimized technologies that will provide an even richer visual experience for customers running Windows Vista and other graphically demanding applications."

Cutting-edge wireless connectivity, enhanced power efficiency

The next-generation AMD notebook platform also incorporates the latest in wireless connectivity technologies like 802.11 draft n and 3G from leading Better by Design technology partners including Atheros, Broadcom, and Ralink. These technologies provide superior range, faster data transfer and allow users to stay connected on the go.

"AMD and Broadcom are technology partners in the Better by Design program and share a common goal of helping our mutual customers create innovative, high-performance notebooks that deliver exceptional user experiences," said Thomas Lagatta, senior vice president, Global Sales, Broadcom Corporation. "The combination of our industry-leading Bluetooth, Wi-Fi and network interface controller solutions and the next-generation AMD Turion X2 Ultra Mobile Processor platform provides notebook users with a variety of ways to stay connected to the people and information that matter to them."

The next-generation AMD notebook platform also incorporates innovative power management technologies, including AMD Enhanced PowerNow!(TM) Technology and ATI PowerXpress(TM) Technology to maximize the efficient use of power for extended battery life. AMD Enhanced PowerNow! Technology provides independent and dynamic control of core performance, and the ability to shut off areas of core logic when not in use to preserve power. ATI PowerXpress Technology, in turn, provides the high performance of discrete graphics when plugged into a power source and dynamically switches to integrated graphics when unplugged, saving up to 90 minutes of battery life.

"We offer a wide range of price and performance options on our HP Pavilion notebook computers, while at the same time featuring multiple system configurations for users to choose from in order to meet their needs," said Kevin Frost, vice president and general manager, consumer notebooks, PSG. "HP welcomes the introduction of the AMD Turion X2 Ultra processor-based platform as it will add even greater visual performance, multimedia and power-efficient choices for customers."

Security and manageability features for SMBs

Business users increasingly are recognizing the need to support today's graphics-rich applications and operating systems in a more mobile business world. Small- and medium-sized businesses also recognize the ability of notebook PCs to increase productivity, and require improved security to prevent data loss. With designs that enable industry-standard security and manageability such as Trusted Platform Module and Enhanced Virus Protection(TM)(a), small- and medium-sized businesses will find the next-generation AMD notebook platform helps meet their needs.

AMD Next-Generation Notebook Platform Availability

Systems based on the next-generation AMD notebook platform and the AMD Turion X2 Ultra Dual-Core Mobile Processor and ATI Radeon HD graphics, are now available from OEM customers.

The AMD next-generation notebook platform press kit offers additional information and collateral material pertaining to this launch.

AMD at Computex

Click here to see more about AMD activities at Computex, including a live broadcast of the press conference, short videos from the show floor, a daily blog, photos and more.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.

(a) As part of a comprehensive security program, AMD strongly recommends enabling Enhanced Virus Protection (EVP) and using up to date third party anti-virus software.

(C)2008. AMD, the AMD Arrow logo, AMD Turion, and combinations thereof, AMD Enhanced PowerNow!, AMD Live!, Enhanced Virus Protection, ATI Radeon, ATI CrossFireX, ATI PowerExpress, ATI Avivo, ATI Mobility Radeon, ATI Hybrid Graphics Technology are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, DirectX and Vista are registered trademarks of Microsoft Corporation in the U.S. and other jurisdictions. HyperTransport is a licensed mark of the HyperTransport Technology Consortium. PCI Express is a trademark of the PCI-Sig. Other names are for informational purposes only and may be trademarks of their respective owners.

AMD is pleased to have support from leading OEM customers and wireless partners for the next-generation AMD notebook platform.

"Dedicated to delivering cutting-edge notebook designs, Acer strives to offer solutions that afford exceptional experiences for all customers," said Campbell Kan, executive vice president of Notebooks WW Acer Corporation. "Consumers today want the latest in multimedia and HD entertainment, while our business users need stable, powerful systems that help them to get the job done at work or on the road. With the next-generation AMD notebook platform with AMD Turion X2 Ultra processors, Acer can offer customers the latest notebook innovations, and we plan to roll out a number of new systems across Acer Aspire and TravelMate product lines."

"ASUS is always committed to bringing customers the most advanced technologies, and we are excited to be among the first to offer systems based on the next-generation AMD notebook platform," said Henry Yeh, General Manager Notebook BU-R&D Div.2, ASUS. "The platform's improved notebook performance, dynamic power coordination and new levels of graphics processing will enable us to deliver products that provide increased business efficiency, as well as enhanced video and multimedia experiences."

"Exceptional wireless performance is a must for consumers and professionals who want anywhere, anytime access to the Web and advanced applications, and a great user experience," said Ben Naskar, vice president and General Manager of Wireless Networking Business Unit, Atheros. "Our single-chip XSPAN Wi-Fi solutions and the next-generation AMD notebook platform with AMD Turion X2 Ultra processors are optimized for 802.11n performance and power-efficiency. As a result, users will benefit from a most satisfying mobile computing experience with significantly extended battery life."

"As a leading notebook manufacturer for 25 years, Clevo strives to flexibly and efficiently meet our notebook customers' individual needs, while offering the latest technologies and superior value," said Donovan Yeh, vice president of Strategic Marketing Center, Clevo. "With the unparalleled flexibility of the next-generation AMD notebook platform featuring AMD Turion X2 Ultra Mobile Processors, Clevo can deliver the 'on the go' application performance, power-efficiency and rich visual experience our customers demand."

"Fujitsu looks forward to working with AMD and plans to incorporate the next-generation AMD notebook platform into the next-generation Fujitsu products," said Akira Nagahara, general manager, Personal Computing Division, Personal Systems Business Unit, Fujitsu Limited. "The products will provide the improved graphics capabilities, fast wireless connectivity and long battery life of the next-generation AMD notebook platform, and this collaboration will allow Fujitsu to continue to offer PCs that exceed the demands of today's consumers."

"At Fujitsu Siemens Corporation, we are increasing our focus on technological innovation giving our customers real useful benefits with the introduction of our AMILO 3000 series of products. One of the areas that needed a better solution was the increased demand for multimedia and gaming capability in notebooks without sacrificing battery life," said Bjorn Fehrm, head of Strategy and Innovation Consumer EMEA, Fujitsu Siemens Corporation. "Our technological cooperation with AMD has produced really new and exciting solutions to this problem."

"To meet the rigorous multimedia demands and expectations of today's on the go consumers, MSI continually strives to offer a wide variety of notebooks that best meet our customers' specific needs, whether they are casual gamers, video fanatics or music lovers," said Larry Wu, Global Sales VP, MSI. "MSI plans to expand the Gaming (GT730, GX730), Entertainment (EX310) and Professional (PX210, PR211) Series of notebooks with the AMD Turion X2 Ultra Platform, affording exceptional flexibility to design and deliver systems that keep pace with our customers' needs and desires."

"We believe the next-generation AMD notebook platform is the most suitable platform for the multimedia environment of the next-generation PCs, particularly with its high performance on HD content playback capability," Sakae Takatsuka, senior vice president, NEC Personal Products, Ltd. "By fully utilizing this technology, we are planning to create user-friendly products by offering many more PC usage options. With the close collaboration with AMD, NEC is dedicated to the continuous technological innovation and the growth and enrichment of the PC market which will expand the boundaries of the benefits and excitement for our customers."

"AMD and Ralink continue to deliver superior technologies to OEMs, enabling a better notebook PC experience for users around the world," said Kenny Chiu, Vice President of World Wide Business Development, Ralink. "Ralink, a member of the Better by Design program, delivers wireless LAN solutions that enable large data transfers and the consistent reliability required by today's HD entertainment applications. Next-generation AMD notebooks featuring our RT2800 and RT2700 chipsets on the next-generation AMD notebook platform deliver faster wireless data transfers and HD image quality to improve visual performance from on the go."

"As one of the world's largest laptop manufacturers, Toshiba is always looking to stay ahead of consumer mobile computing needs and desires while delivering stable, affordable and high-performance systems for business users," said Mr. Hidejiro Shimomitsu, president and CEO of Toshiba's Personal Computer & Network Company. "With the addition of AMD's next-generation platform to our Satellite line-up, we continue to deliver innovative, powerful and power-efficient mobility to end users."