Willcom Kuma Phone Puts the Cellphone Inside the Teddy BearHere's an idea: people gesticulating wildly with their hands-free headsets already look crazy-why not capitalize on our nation's love of all things crazy and cute by putting a cellphone inside of an, oh, i don't know, a teddy bear! So went a recent design meeting at Japanese firm Willcom apparently, who was showing their $500 Kuma (bear) Phone concept at the recent Good Design Expo in Tokyo. Kuma takes an embedded SIM card and has assignable speed dial points on each paw, which you dial by squeezing. And of course, to accept and hang up calls, you squeeze its ass. Of course. [Trends in Japan]