Target also goes the Iron Man trophy head route, though it just has the Ultimate 2-Disc Edition, in both DVD and Blu flavors, inside. FYE and Suncoast deliver the Ultimate 2-Disc Edition in a superclassy steelbook case that I really, really like. Walmart waltzes in with not one, but two exclusives, though only the first one matters to you: Ultimate 2-Disc edition with an exclusive Nick Fury comic. The other packs the first ep of the Iron Man animated series in with the single disc edition of the movie. Costco's gift set throws in a bobblehead of each Iron Man suit from the movie. Feh for bobbleheads. Borders rolls with a collectible book loaded with sketches and the top 24 Iron Man comic covers. Circuit City gives you access to some exclusive Marvel Digital comics, snore. Kmart and Sears are knocking five bucks off the Ultimate Edition if you buy $25 in Craftsman tools. I'm...not really sure what's going on there either. Which version are you going to pluck from this overloaded orgy of marketing? This "exclusive" crap—and most of it is crap—has really gotten out of hand. Update Best Buy is just selling the bust, the DVDs aren't in it, as some of you guys pointed out.
On September 30th, Paramount Home Entertainment will release the critically acclaimed box office smash IRON MAN: 2-DISC ULTIMATE EDITION on DVD and Blu-ray! With this release comes EIGHT fantastic retail exclusives! Below, you will find details and article work on these eight exciting, exclusive offers! Here are the details for these Eight Exciting Retail Exclusives: **Circuit City - Access to exclusive Marvel Digital Comics featuring the artwork of Adi Granov. **Best Buy - Custom Lithograph created by Marvel artist Gerald Parel. **Target - Target Deluxe Edition includes exclusive Mark III mask packaging. Available on both the Ultimate 2-Disc Edition and 2-Disc Blu-ray. **Costco - Giftset includes the Ultimate 2 Disc Edition DVD and 3 Iron Man Bobbleheads, with all 3 Iron Man suits from the film. Giftset includes the "Battle Damaged Mark II", available exclusively in this giftset at Costco. **Walmart - Two exclusive SKUs. Ultimate 2 Disc Edition packed with an exclusive comic book chronicling the Nick Fury story. The single disc giftset is packed with the 1st episode of the new Iron Man animated series. **Kmart & Sears - Save $5 on the Ultimate 2 Disc edition with any $25 Craftsman purchase. **Trans World - FYE and Suncoast Exclusive Steelbook Package available on the Ultimate 2- disc Edition. (pictured above, left) **Borders - On pack collectible book featuring original sketches by Bob Layton and the top 24 comic cover of Iron Man.[Paramount]