Nikon S630 Has Tiny 7x Zoom Lens

The rest of new Nikon's S-series aren't wholly remarkable, except for the S630, which packs in a 7x zoom lens. Why 7x? Nikon says that's the exact zoom level people asked for. Weird.

Nikon S630 Has Tiny 7x Zoom Lens

It's a 12-megapixel shooter that promises up to ISO6400, but as always I'll believe it when I see it. It has all of the point-and-shoot features you'd expect, like smile detection, blink proofing and image stabilization. It's $280, out this month, along with the other S cameras.

Nikon S630 Has Tiny 7x Zoom Lens

Round out the series is the S620, which is also a 12MP shooter—its big feature is that it starts up in 0.7 seconds. It's $270. And the S220 is thinnish and cheap, $150.

NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA

New Nikon Style Series Cameras Offer Innovation and Design

MELVILLE, NY (Feb. 2, 2009) – Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.

"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take.”

All S-Series cameras incorporate Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.
Specific camera features include:
• S630: Pocket-sized camera with Sure Grip design and 7x Optical Zoom; 12 megapixels; 2.7-inch LCD with anti-reflection coating; Sport Continuous Mode for up to 11 fps ; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye FixTM, Enhanced Face-Priority AF); 4-Way VR Image Stabilization (Optical VR by CCD shift, Motion Detection, High ISO up to 6400 , Best Shot Selector); Available in five colors: Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver.
• S620: 4x-wide Optical Zoom; 12.2 megapixels; Incredibly quick start-up time of 0.7 seconds; Subject Tracking; 2.7-inch LCD with anti-reflection coating and wide viewing angle; Scene Auto Selector; Smart Portrait System (Smile Mode, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Optical VR by lens shift, Motion Detection, High ISO up to 6400 at FULL resolution, Best Shot Selector); Available in five colors: Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl.
• S220: Slim body design (less than 0.7-inches) with 2.5-inch LCD; 10 megapixels; 3x Optical Zoom; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Electronic VR, Motion Detection, High ISO up to 2000, Best Shot Selector); Available in six colors: Plum, Graphite Black, Cobalt Blue, Aqua Green, Magenta and Warm Silver.
The new COOLPIX S-Series cameras will be available nationwide February 2009. The S630 will retail for $279.95; the S620 will retail for $269.95; and S220 will retail for $149.95.