Calvin Klein MP3 Speaker Bottle: The Scent of a GimmickS

As part of their "We are One" campaign beginning next month, Calvin Klein will be offering bottles of CK One & CK Be with a removable MP3 speaker in the base.

Apparently, the speaker tie-in reflects the notion that music is a universal language, so it has a thin-marketing relationship to the "unity" theme. But my question is—what about math? Is math not the true language of the universe? I guess putting a calculator in the base wouldn't be hot enough. [Selectism via The Design Blog]