Olympus has decided to stop all of the childish marketing gimmicks and step out of the now meaningless megapixel race. In a recent interview, manager of Olympus Imaging's SLR planning department stated:

Twelve megapixels is, I think, enough for covering most applications most customers need...we have no intention to compete in the megapixel wars for E-System.

He's referring to cameras like the $700 Olympus E-620, which like most cameras, could benefit a lot more from an engineering focus on low-light performance and color reproduction than just some extra megapixels.

Now if only we can explain that more megapixels isn't always better to every consumer at best buy picking out a camera from an endless line of point and shoots. [ZDNET via bbGadgets]

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