When the largest game publisher in the world threatens to stop making games for your console, what do you do? Do you negotiate, as was their obvious goal? Or do you sarcastically poke fun at their CEO? Ah, right.
Asked about Activision President and CEO Bobby Kotick's threat to stop supporting the PS3 on account of prohibitively expensive licensing and development fees, Howard Stringer was a little bit indignant, frankly describing Kotick's move for what it was:
He likes to make a lot of noise. He's putting pressure on me and I'm putting pressure on him. That's the nature of business.
So instead of engaging with Kotick—who to be fair, threatened Sony—Sir Howard just decided to let us all know that he's kinda annoyed, OK?
When pushed about the "logic" of cutting the various costs of owning and developing for the PS3, Stringer wasn't much more patient:
I (would) lose money on every PlayStation I make - how's that for logic.