Sony Bravia Connected HDTVs Finally Land Netflix Streaming

Sony's Bravia Internet Link, seen first as a $300 add-on box and later as a built-in component on some Bravia TVs, will finally support the only movie streaming service that really matters. That'd be Netflix, in case you were wondering.

Come fall, anyone with a standalone Bravia box—now $200—or internet-ready Bravia TV, plus a Netflix account, will be able to stream the service's entire library, HD included, as if they had a dedicated box like the Roku. The implementation sounds a bit awkward, unfortunately:

Movies and TV episodes from Netflix can be watched instantly on Sony's BRAVIA Internet Video-capable HDTVs through a Queue-based user interface. Netflix members can add movies and TV episodes to their instant Queues on the Netflix Web site. Those choices will then be automatically displayed when a user selects Netflix on the BRAVIA Internet Video platform.

Even so, this is great news: Bravia Internet Link was initially held back by a lack of support for services that people actually want, and with Amazon Unbox—and now Netflix—onboard, BIVL products are significantly more buyable. Plus, a fresh Netflix deal—especially with a company like Sony (PS3 support? Please? Please? Please?)—feeds the attractive, increasingly plausible thesis that Netflix will eventually destroy every competitor in its industry, and a few in adjacent ones. [Sony]

SONY ADDS NETFLIX TO BRAVIA INTERNET VIDEO PLATFORM
Golflink, LIVESTRONG.COM, eHow and ON Networks Also Join Expanding Content Line Up
SAN DIEGO, July 9, 2009 – Netflix, Demand Media™, and ON Networks® are the latest content providers to join Sony's BRAVIA® Internet Video platform.
In the fall of 2009, Netflix members will be able to instantly watch more than 12,000 movies and TV episodes on Sony BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet Video Link module.
With BRAVIA Internet Video-capable HDTVs, users can enjoy access to one of the largest collections of premium and free on-demand entertainment directly on their HDTV. By connecting the TV to their existing broadband connection, users can access online video, music, and content from over 25 providers including Amazon Video On Demand, YouTube™, Sports Illustrated, Sony Pictures, Crackle, Slacker, Epicurious.com, Concierge.com, Style.com, and Dailymotion.
"Sony was first to bring Internet video to TV and we continue to deliver the one of the largest and most diverse catalogs of content to customers through BRAVIA Internet Video," said Jeff Goldstein, vice president of Sony Electronics' television business. "Adding Netflix gives many of our customers access to a vast library of streaming content through their existing Netflix accounts."
Movies and TV episodes from Netflix can be watched instantly on Sony's BRAVIA Internet Video-capable HDTVs through a Queue-based user interface. Netflix members can add movies and TV episodes to their instant Queues on the Netflix Web site. Those choices will then be automatically displayed when a user selects Netflix on the BRAVIA Internet Video platform.
Demand Media recently launched content on the BRAVIA Internet Video platform from its wholly-owned Web sites including Golflink.com, LIVESTRONG.COM, and eHow.com.
GolfLink provides hundreds of its valuable instructional golf videos from world class coaches like Hank Haney and Jim McLean, as well as hole-by-hole golf course flyovers, both of which help viewers to prepare and improve their game.