Microsoft is set to bombard us all with Windows 7 ads around the October 22nd launch—and director Marty Martin's concept spots are setting the bar high.

The spots are all the more impressive when you find out that they were shot with the Canon 5D Mark II for Microsoft on a tight 3-day deadline. Hopefully, Martin's work is a good indicator of where Microsoft plans to take the campaign. [istartedsomething via ars technica]